Steiff, founded in 1880 by Margarete Steiff in Germany, is the creator of the original teddy bear and a world-renowned leader in premium plush toys. Marked by the famous “button in ear,” every Steiff animal reflects over a century of craftsmanship, meticulous hand-finishing, and the brand’s long-standing motto: Only the best is good enough for children.

Steiff’s commitment to quality goes hand-in-hand with responsible production. The company uses high-grade, durable, and often natural materials — including mohair and other sustainably sourced fibres — and maintains strict safety and quality testing. The result is a timeless, heirloom-quality companion crafted with care for both families and the planet.